First things first, who is on Facebook? Well, the minimum age requirement for a user to create a Facebook profile is 13. The most popular age group on Facebook is around 18 to 29. Generally, popularity decreases with age. However, with the many people on Facebook, a general audience can definitely be targeted. An easy way to get your idea or product out there is with Facebook pages. These are simple to make and can be easily linked with your personal account. Users can "like" the page, comment on posts, and add insight to what you are marketing. People who like the page will get notifications when a new post is made on that page, so it invites them to check it out and possibly react on that post. Unlike a personal profile, pages can be liked by anyone. This eliminates the need for mutual connections for people to find and like the page. A huge advantage to Facebook pages is that they are free. However, the downside is that it can be difficult to build a following with natural likes. You can boost your page to gain likes, but we will get into that in the next blog.
For marketing purposes, you want to have a page with a clean cover and profile photo, as well as a detailed description of what you are trying to market. Simply, the profile photo should be your logo, and your cover image can be creative or tell some sort of story. Your description lets possible fans know what you do, or what you plan to accomplish. Here, you can explain why you are different and any other details potential followers might want to know.
No comments:
Post a Comment