Week 7 - MKTG 348 - Exploring Search Console

Google's Search Console (formerly Webmaster Tools), can help evaluate a website's performance, identify issues, and view search query results. For a specific topic, I am going to discuss the 'search analytics' section of the 'search traffic' tab. Here, a user can choose one of their properties and see how it is doing. Clicks, impressions, CTR, and position are the data this page provides. I was able to work with the website www.rgbexchange.org to see how that website is doing.

(RGB Website)

"The RGB Exchange is a stock exchange for non-profit organizations, where a user can invest in a non-profit organization, obtain virtual shares,and receive a social return on investment. The shares become an ongoing connection between the investor and their chosen organizations." For this website, I looked at the data collected based on clicks and position. Position is all about how the website ranks next to the competition. For example, the first search query is 'rgb idea group.' Here, the website came in at 40.3. This result may vary, but someone who searches that keyword can expect to find a link to the RGB website around the 40th position. Considering the RGB Exchange is a non-profit organization, that rating is not terrible, even though the ads are supported by a Google Grant. However, upon searching the keyword, I learned that many of the links that showed up before the RGB website were not even websites in English. Unfortunately, there is no real way to weed out these search results so the RGB website can rank higher.