Week 4 - MKTG 347 - How Smaller Companies Use Facebook

Social media gives smaller companies a way to advertise what they are all about. For many companies, it is more about having a personal conversation with people. Instead of creating an ad and then leaving it on their page, they want to react to people's reactions. Commentating on reactions give the consumer a more personal connection to what they are involved with. It shows that the company cares what people think.

A great way for these companies to promote what they are selling is by using Facebook Deals. This service offers bargains and coupons to consumers who stop into physical stores via their smartphone. Facebook Deals can offer loyalty programs, premiums and other promotions.

Advertising with Facebook is something small companies should consider. Companies can target potential customers based on what they like. A budget can also be set so that no unnecessary spending occurs.