Week 16 - MKTG 348 - YouTube Tagging

During the last couple of months, my band has written and recorded our debut EP that will release in June of this year. Along with that, we recently had a lyric video made to support our first single off the EP. This video really got us thinking. We previously released 2 other songs on YouTube and we gained a decent amount of views on those videos. However, we thought it was more important than ever to try to get as many views as we can on our first single. This is because if people like our first single, they will be more likely to listen to our full EP when it releases and the even purchase our music. One way we tried to generate views was by using tags on our video. We are a hard-rock band based out of Chicago so we wanted to build viewership in that area. To target rock fans, we used some tags such as "new rock," "top 40 rock," and "top 40 metal" since our music can cater to those fans as well. To reach the Chicago area audience, we use tags such as "Chicago rock," "local rock," and "local music." We even used tags to try to gain notice from record labels and those fans by using "unsigned bands," and "Rise Records."

This video was released on April 27th and we have already generated over 3,000 views and 26 likes on the video. When it comes to YouTube tagging, I would recommend to not only look at what you are trying to achieve with your video, but think about what viewers are searching for to find content like yours.