Week 15 - MKTG 348 - Value of Hubspot

First of all, what is Hubspot? Hubspot is a tool that marketers can use to help with inbound marketing. Inbound marketing is a strategy for drawing consumers to products and services via content marketing, social media marketing, and search engine optimization (SEO). Hubspot offers many tools that can aid your campaigns. Some of the tools are email marketing, form submissions, landing page generator, reporting and statistics. 

What is Hubspot?

Hubspot also has smart CTAs. These can adapt and change to fit a consumer's interests. Basically, if someone downloads an ebook on content marketing, future CTAs can be set up to offer other books on that topic to that consumer. Over time, website CTAs and content will become more personalized for this type of lead to stay relevant. This strategy has increased conversion rates up to 70% compared to traditional strategies.