First off, what are the benefits of adding a phone number to an advertisement for consumers? Well, it encourages customers to directly call your business to speak with a representative. It is even more beneficial for individuals using a smartphone, as they can simply click the call button on the ad and their device will dial the desired number. For a business, there are even more benefits for adding a phone number. It makes it easy for the customer to contact a business. Each click on a call-only ad exclusively drive calls to the business. With adding a phone number, advertisers can also choose when they want the phone number to appear so that customers do not call when the business is closed.
Adding phone numbers to ads can bring in traveling customers. People who are touring normally do not know the phone numbers of businesses, so adding a number can increase business. If a tourists is looking for a specific style of restaurant, they can input the desired quality into their computer or phone. From there, if they click the ad, they can view the website directly. If there is a phone number on the ad, they can easily call the restaurant to ask about pricing or to even make a reservation if they are using a mobile device. Overall, both parties benefit from adding phone numbers to ads, and call extensions typically increase the clickthrough rate by 4-5%.
