We usually promote our page when we have some new material out or if we are announcing a show. With that, we have two options. We can either promote the page or the direct post. It all comes down to how important the individual post is for us. Another key point is knowing who you want to promote to. What kind of fans can we promote to that would not only like our music but might actually buy our music/merchandise and come to shows? We are a hard rock band, so for us, we want to target actual fans of that style of music. If we chose to promote to fans of a super huge rock band, we may not get the results we want because a lot of people may like a few songs by that band and may not fully like everything they offer. Instead, we target other bands fans who have a tighter following. That way, we get to the more hardcore fan of that genre.
Band Page Layout