Week 5 - MKTG 347 - Building Facebook Fans

For many offline businesses, it is important for them to promote their page in their physical content. They should invite clients or customers to check out their page on contact details, flyers, menu, brochures, business cards, and even products and materials. Emails sent to clients can also have the Facebook page attached so that it can be easily accessible.

However, for companies with online profiles, cross-promotion can help gain fans. In the age of social media, people do not have just one social profile. Firms can get their message out on several platforms to reach these people. Having a common theme can get people to check out their Facebook page to like, comment, and share content. Not everything needs to be posted, it is all about posts that are worthy of sharing. Creating a new post to inform people about new material being released is a great way to let fans know that you have something new to offer. Posting too often can come off as being annoying, so it is important for companies to effectively spread out their posts.