The overview page on the website fulfills the need of having a general overview of what marketing is. This page can serve as a general information sheet to students that may be interested in marketing. This page also has charts for specific job growths in marketing, as well as job titles and the number of those jobs offered.
Where I think the website can improve is within the program requirements and concentrations pages. There are many courses a student may take in order to graduate at Benedictine with a bachelors in marketing, but there are only four specific courses for marketing. If a potential student is interested in marketing, they would want to know as much information as possible on these courses to make sure it is for them. The four classes are consumer behavior, promotional strategy, marketing research, and marketing strategy. Even though these classes have to do with marketing, they differ in the content to be learned. Each course is specific to an aspect in marketing. A paragraph of what the class is all about and what students can gain from the course could be beneficial to potential students. Students would know that in promotional strategy they can create their own unique product and then go about making an IMC (Integrated Marketing Communications) campaign for that product. Here, they will explore specific target markets, decide on distribution strategies, and allocate a budget for a media plan. This is a massive project that students can include in their portfolio when searching for jobs. That is just a small example of what can be added to the program requirements.
For the concentrations page, I would like to see the benefits of having these concentrations. Students can select a concentration, but which one should they choose? The title of the concentration and courses to take is not enough information. It would be beneficial if there was added content on this page. Each concentration should have a brief overview of what it is and what students can gain from them. There could also be a list of fields that coincide with this concentration. These suggested changes may be small, but they will affect student's decisions and their decision to attend Benedictine University.
