Arguably the best company to look at in terms of content marketing is Red Bull. They created content to differentiate themselves from the competition. They sponsor and create events that supports why the brand exists. In the case of Red Bull, it is literally "to give you wings." From sponsoring extreme sports and athletes to creating their own crazy events, they know how to attract people to their brand.
Wednesday, May 3, 2017
Week 16 - MKTG 348 - Content Marketing
First of all, what is content marketing and how do you start a campaign? Content marketing comes from creating some valuable free content in hopes of attracting consumers and turning them into repeat buyers. The content you create should be closely related to what you sell. Content marketing can deal with blogs, videos, and social media. Content marketing is used by many firms today. However, it has to be effective. Something important to think of when creating content is to not make it seem like an ad. Consumers are smart. They want valuable information or something to take away from the content, not a traditional advertisement clogging up their time.
Arguably the best company to look at in terms of content marketing is Red Bull. They created content to differentiate themselves from the competition. They sponsor and create events that supports why the brand exists. In the case of Red Bull, it is literally "to give you wings." From sponsoring extreme sports and athletes to creating their own crazy events, they know how to attract people to their brand.
Arguably the best company to look at in terms of content marketing is Red Bull. They created content to differentiate themselves from the competition. They sponsor and create events that supports why the brand exists. In the case of Red Bull, it is literally "to give you wings." From sponsoring extreme sports and athletes to creating their own crazy events, they know how to attract people to their brand.
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