Week 4 - MKTG 349 - Keyword Planner Exploration

This week, I have been trying to optimize my advertisement with Google AdWords. I am currently running an ad for the National Tiger Sanctuary, specifically, Kora the tiger. I am attempting to bring in more traffic to their website and one tool I am using is Keyword Planner. By using this, I can simply input a keyword and get feedback as to how many times that has been searched as well as how many times per month. This too is effective because it gives you a sense of what keywords you want to use as well as estimates what your bid should be.

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Budgeting is important when it comes to AdWords. You do not want to spend more per click then you have to. To do this, as advertisers we must think like the customer and how they search what we are selling. Out keywords can be general to attract a big population, or it can be very specific to try to target selected consumers. For my ad, "tiger" has been the best keyword so far for generating clicks. The monthly searches average 1.5 million and it has a fairly low competition rating. Going forward, this is an excellent tool to use to help optimize you ad.