Tuesday, October 18, 2016

Week 6 - MKTG 347 - Importance of a Band Website

With all the social media platforms today, bands often wonder if a website is necessary. Through all the discussion, in the end, bands need a personal website. In a way, it acts as a central hub for all of your information and content. It also serves as an easy way for people to look up a band. For example, if a fan, promoter, record label, etc. wants more information on your band, a website is one of the first places they will look for. The band has control of the layout, so displaying tour dates, bios, contact information, and music/videos is easy.



A website lets bands also build a consistent image. Basically, the band thinks about how they want to be portrayed in not only a live setting, but with what they want to include online. This can show the style of music the band plays as well as their level of ambition. In that sense, local cover bands do not need to worry about websites as much, as they can only get so big. For bands releasing their own content and want to make it big, a website must show those intentions. 

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