It all starts with keywords. I ended up deleting keywords that were not performing well just to clean up my ad group a bit. I saw an increase in clicks over the week, netting around a 20% increase in clicks overall. However, I still am not fully satisfied with this, so I need to find another way to increase my traffic. What I chose to do was to make another ad. I can collectively use information from both ads to figure out what is actually working. I chose to create an ad for a different tiger because I did not want my ads to compete against one another. All of these actions are intended to further my knowledge with Google AdWords and how to optimize a campaign.
New Ad
For this ad, the only keywords I used were the ones that were getting results. This way, I can easily compare not only the keywords, but the ad itself. People may be more likely click on an ad that speaks to them, meaning that if what the ad says satisfies what they are looking for or interested in, then they would be more likely to click on it. In just two days and on a tight budget, the new ad has already been clicked on six times. It has netted more clicks than my original ad in that same time frame.
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