I have recently been working with my ad for The National Tiger Sanctuary in order to generate more clicks. First, I went through my keywords and deleted the ones that were not generating anything. Then I wanted to compare my keywords to my colleagues. I looked at their ads and saw what was working and what was not. Sometimes knowing what keywords not to use is just as important as knowing which ones to use.
Here are my current keywords
I have had some of these running for just a couple days now and they are doing well. Within the next week I should see in increase in clicks and overall impressions. As you can see, I may also decide to delete some keywords if they continue not to get results. I will give them a few more days before making that change.
Good keywords do not only make the difference in generating clicks, the ad itself must look good enough for people to want to click on it. Overall, my ad has been doing well, but not exceeding my expectations, so depending on how it does within the next week, I might run another ad to compare my strategies.
(current ad)
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