Week 4 - MKTG 348 - Keywords Potential Students May Use to Learn About Benedictine University

Keywords to consider:

• Benedictine Marketing Major
• Benedictine Majors
• Colleges Near Naperville, IL
• Requirements to Transfer to Benedictine
• Colleges Near Chicago

If potential students are interested in marketing, how may they find out about Benedictine University? They may get online and search Google. What would they search? How can Benedictine show up in the top results? If a student knew about Benedictine, they could use a brand search with “Benedictine marketing major.” The undergraduate marketing website was the first result after a few ads. This link would take the searcher directly to the page where they can learn about the courses required for the major and concentrations they can pursue. For a student who knows about Benedictine but does not know the majors offered, they could search “Benedictine majors.” With that keyword, the degree programs page is the first link to show up.

Another keyword someone might use to find Benedictine University is by searching for colleges near them. I tried “colleges near Naperville, IL.” The first one to show up was North Central College. This did not surprise me because NCC is located in Naperville. However, Benedictine showed up in the 5th spot. This could change too based on the city chosen. The city would still have to be close to Benedictine for it to show up, so its rank may vary based on distance.

If a potential transfer student knew of Benedictine, they might search “requirements to transfer to Benedictine.” The second link to show up will give transfer students all the information they would need to know what they have to do to transfer. This would be good for students changing schools, or looking to continue working on their bachelors after completing community college. The last keyword may be used by someone looking for a top college. They may enter “to colleges near Chicago.” at the top of the page, there is a rolling list of the top colleges. If you click the arrow going to the right one time, Benedictine University shows up in the middle of the next page. Clicking on it will change the search box to ‘Benedictine University’ and the page will give links to the university homepage and athletic site.