Before you select what campaign you want to use, you need to think of what your goals are. There are several types of campaigns that include: search network with display select, search network only, display network only, shopping, and video. If you are a retailer, you may want to consider shopping campaigns. Traditional ads are just text based which try to make possible customers click on the ad. With a shopping ad, you can promote more than just a click, you can engage and show the consumer what you have to offer. The shopping ad can show a photo of the product, the title of the product, its price, store name, and more. This type of ad is strong because it gives consumers a sense of the product before they even click on the ad.
Benefits include:
More traffic: business see higher clickthrough rates with Shopping ads. This is due to the ad being more descriptive than a traditional text ad.
Better qualified leads: shoppers will click on this ad if they are truly interested in the product. It is like window shopping, consumers know what they are getting into before they are redirected to another page.
In addition, Shopping ads can appear on Google Shopping, Google Search, and partner websites such as YouTube and Image Search.
No comments:
Post a Comment