This week in class, we learned how to use Google AdWords. A main thing to remember when using AdWords is editorial techniques. These will not only improve your legitimacy as a business/service, but will also lead to more clicks. The first thing to keep in mind is the ads text. Ads cannot contain all caps, more than one punctuation in a row, or excessive use. Additionally, ads should not contain symbols or random capital letters within words.
Why are these important? For one, ads
should draw people to want to see what you have to offer, and if you are
unprofessional in your ads, it will show when you are not seeing the traffic
you want to generate with your ads. It is important to remember that simplicity
is sometimes best when creating an ad.
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