Arguably the best company to look at in terms of content marketing is Red Bull. They created content to differentiate themselves from the competition. They sponsor and create events that supports why the brand exists. In the case of Red Bull, it is literally "to give you wings." From sponsoring extreme sports and athletes to creating their own crazy events, they know how to attract people to their brand.
Wednesday, May 3, 2017
Week 16 - MKTG 348 - Content Marketing
First of all, what is content marketing and how do you start a campaign? Content marketing comes from creating some valuable free content in hopes of attracting consumers and turning them into repeat buyers. The content you create should be closely related to what you sell. Content marketing can deal with blogs, videos, and social media. Content marketing is used by many firms today. However, it has to be effective. Something important to think of when creating content is to not make it seem like an ad. Consumers are smart. They want valuable information or something to take away from the content, not a traditional advertisement clogging up their time.
Arguably the best company to look at in terms of content marketing is Red Bull. They created content to differentiate themselves from the competition. They sponsor and create events that supports why the brand exists. In the case of Red Bull, it is literally "to give you wings." From sponsoring extreme sports and athletes to creating their own crazy events, they know how to attract people to their brand.
Arguably the best company to look at in terms of content marketing is Red Bull. They created content to differentiate themselves from the competition. They sponsor and create events that supports why the brand exists. In the case of Red Bull, it is literally "to give you wings." From sponsoring extreme sports and athletes to creating their own crazy events, they know how to attract people to their brand.
Tuesday, May 2, 2017
Week 16 - MKTG 348 - Facebook Likes
Last fall I created my own Facebook page for digital marketing. This was done for one of my classes as I used the page to try to drive viewership to my blog. After the course, I pretty much forgot about it. However, in the past week or so, I have been getting more and more likes on my page and it led me to do some research.
Recent Insight
Gain in Likes
Somehow, without me doing any additional promotion or advertising, I have been gaining a substantial amount of likes. One theory I have is perhaps people are trying to network within digital marketing. Another thought is that these individuals think my page is a real company that they want to be in contact with. Since I set it up to seem like it is an actual company, that is my best guess as to why I'm getting these likes. It'll be interesting to see where this goes the next few weeks.
Week 16 - MKTG 348 - Tips For Passing Hubspot
As we know, Hubspot can aid your inbound marketing. This is a way for marketers to draw consumers to their product or service with content marketing, social media marketing, and SEO. In order to become certified, you have to be able to pass the test. There are 11 sections of the Hubspot Inbound Certification program. Each section contains about 45 minutes of video. Some are even broken down into smaller segments.
Here are some of my tips:
Do not binge watch the videos - it is important to take your time with each section. Even though all sections tie in together, each concept must be closely watched. Also, watch them at your easiest convenience. These videos are made for you to watch on your own time, so make sure they have your full attention
Download the study guide - for individuals who are not visual learners and prefer to read the material, there is a study guide for you! Additionally, this study guide provides certification seekers the ability to study wherever they want. The study guide can be found here: Hubspot Study Guide
Stay calm! - the exam closely follows the format of the videos. The test contains 60 true/false and multiple choice questions which you have 75 minutes to complete. Once the test is over, you will have access to see how you did in each section. This is beneficial because if you do not pass the test, you will know what sections you need to focus on more.
Here are some of my tips:
Do not binge watch the videos - it is important to take your time with each section. Even though all sections tie in together, each concept must be closely watched. Also, watch them at your easiest convenience. These videos are made for you to watch on your own time, so make sure they have your full attention
Download the study guide - for individuals who are not visual learners and prefer to read the material, there is a study guide for you! Additionally, this study guide provides certification seekers the ability to study wherever they want. The study guide can be found here: Hubspot Study Guide
Stay calm! - the exam closely follows the format of the videos. The test contains 60 true/false and multiple choice questions which you have 75 minutes to complete. Once the test is over, you will have access to see how you did in each section. This is beneficial because if you do not pass the test, you will know what sections you need to focus on more.
Monday, May 1, 2017
Week 16 - MKTG 348 - YouTube Tagging
During the last couple of months, my band has written and recorded our debut EP that will release in June of this year. Along with that, we recently had a lyric video made to support our first single off the EP. This video really got us thinking. We previously released 2 other songs on YouTube and we gained a decent amount of views on those videos. However, we thought it was more important than ever to try to get as many views as we can on our first single. This is because if people like our first single, they will be more likely to listen to our full EP when it releases and the even purchase our music. One way we tried to generate views was by using tags on our video. We are a hard-rock band based out of Chicago so we wanted to build viewership in that area. To target rock fans, we used some tags such as "new rock," "top 40 rock," and "top 40 metal" since our music can cater to those fans as well. To reach the Chicago area audience, we use tags such as "Chicago rock," "local rock," and "local music." We even used tags to try to gain notice from record labels and those fans by using "unsigned bands," and "Rise Records."
This video was released on April 27th and we have already generated over 3,000 views and 26 likes on the video. When it comes to YouTube tagging, I would recommend to not only look at what you are trying to achieve with your video, but think about what viewers are searching for to find content like yours.
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