There are many ways to boost your Facebook page, and you don't have to spend any money to do so! Firstly, you want to be personable with your fans. You want to build a relationship with them and create a fan community. One way to do this is with "fan love." You can share and comment on posts that fans leave on your page. This gives your fans an engaging experience instead of them just reading what posts are on your page. The use of images can be huge for your page. Using images that capture attention will most likely lead to someone reading your post, or clicking on your blog. However, sometimes keeping it simple with text-based posts can be better. By eliminating photos, videos, and links, you give the viewer raw content and all the information is right in front of them. They do not need to open any links or windows to see what you are putting out there. This makes it easier for them to comment or even share your post.
You can also spend money to boost your page. If you choose to promote your page, you can do that with text, images, or video. You will basically be creating and running a Facebook ad. Choosing the right demographics are important. You can choose to target males, females, or both, and their age. Location is huge for local businesses, but if you are posting content from a website or a blog, you can choose different areas and see what works best for you. Selecting interests will also target people with those interests. So if your page deals with digital marking, you could select interests such as business, entrepreneurship, or social media marketing. Lastly you'll want to figure out your budget and duration of the ad. Boosting your page may be easier with ads, but try some free ways to boost your page first.
