Week 4 - MKTG 348 - Updating Benedictine University Marketing Major Website

In terms of the Benedictine Marketing Major website, there are some things that look good. However, there are areas where improvements can be made. I believe the overview of the site does a good job at explaining what marketing is and what it is used for. It is a good start to generate student interest in the major at Benedictine.

One way the website can be improved is in the ‘program requirements’ tab. Here, only the classes needed to graduate with a bachelors in marketing is listed. I would like to see some course descriptions. All courses do not necessarily need this, but explaining the major specialization requirements would benefit potential students and the university. A continuing or new college student would want to know what they are getting themselves into, especially if they think they may be interested in marketing. 

MKTG 310 (consumer behavior), MKTG 330 (promotional strategy), MKTG 360 (marketing research) and MKTG 380 (marketing strategy) are the four major specialization requirements. If more information was given on those classes, students would know what each course is all about. The university would also benefit because if they included more information, potential customers (students) would have an idea of what these classes offer and what they can get out of the course. The more information people have when choosing a university, the better the chance that they’ll apply to that college.

The second way the website can be updated is within ‘concentrations’ section. There are many different concentrations that Benedictine University offers within the marketing segment. Some may be similar, and others are vastly different. Concentrations give students the option to focus their study on a specific area other than marketing.

What I would like to see is more information about these concentrations. Students want to know more specifically what these concentrations are about and what type of jobs are available in those areas. These concentrations are not required by the university, but they can give students an edge when looking for jobs. If I knew more about the concentrations offered, I would have completed the digital marketing concentration. However, I am only able to take three of the required four courses before I graduate. Even though I will not get the concentration, I have still required certain skills I can use to network and earned certifications I can put on my resume and LinkedIn profile.