Week 16 - MKTG 348 - Facebook Likes

Last fall I created my own Facebook page for digital marketing. This was done for one of my classes as I used the page to try to drive viewership to my blog. After the course, I pretty much forgot about it. However, in the past week or so, I have been getting more and more likes on my page and it led me to do some research.

Recent Insight

Gain in Likes

Somehow, without me doing any additional promotion or advertising, I have been gaining a substantial amount of likes. One theory I have is perhaps people are trying to network within digital marketing. Another thought is that these individuals think my page is a real company that they want to be in contact with. Since I set it up to seem like it is an actual company, that is my best guess as to why I'm getting these likes. It'll be interesting to see where this goes the next few weeks.

Week 16 - MKTG 348 - Tips For Passing Hubspot

As we know, Hubspot can aid your inbound marketing. This is a way for marketers to draw consumers to their product or service with content marketing, social media marketing, and SEO. In order to become certified, you have to be able to pass the test. There are 11 sections of the Hubspot Inbound Certification program. Each section contains about 45 minutes of video. Some are even broken down into smaller segments.

Here are some of my tips:

Do not binge watch the videos - it is important to take your time with each section. Even though all sections tie in together, each concept must be closely watched. Also, watch them at your easiest convenience. These videos are made for you to watch on your own time, so make sure they have your full attention

Download the study guide - for individuals who are not visual learners and prefer to read the material, there is a study guide for you! Additionally, this study guide provides certification seekers the ability to study wherever they want. The study guide can be found here: Hubspot Study Guide

Stay calm! - the exam closely follows the format of the videos. The test contains 60 true/false and multiple choice questions which you have 75 minutes to complete. Once the test is over, you will have access to see how you did in each section. This is beneficial because if you do not pass the test, you will know what sections you need to focus on more.