Thursday, February 4, 2016

Week 3 - MKTG349 - AdWords Fundamentals

Recently, I took my first attempt at passing AdWords Fundamentals and working on my certification with AdWords. Going into the exam, I thought that it may be easier than expected. But what did I know? Until taking this class, I never heard of Google AdWords or how I can use it. Basically, I went in blind during the exam. Overall, I did not get a great score, but it was definitely better than what I thought I might earn based on my little knowledge of AdWords. 




Going into the future, I am ready to study and put the effort in to receive at least 80 out of 100 on the test. To accomplish this, a key tool that I will use has to be the exam study guides given by Google. There are three main sections for the study guide. They include: introduction to AdWords, campaign management, and measurement and optimization. Additionally, there are several videos on YouTube that can help study as well.

Check out these links for exam prep videos:


Monday, February 1, 2016

Week 2 - MKTG349 - Google Adwords



This week in class, we learned how to use Google AdWords. A main thing to remember when using AdWords is editorial techniques. These will not only improve your legitimacy as a business/service, but will also lead to more clicks. The first thing to keep in mind is the ads text. Ads cannot contain all caps, more than one punctuation in a row, or excessive use. Additionally, ads should not contain symbols or random capital letters within words.


Why are these important? For one, ads should draw people to want to see what you have to offer, and if you are unprofessional in your ads, it will show when you are not seeing the traffic you want to generate with your ads. It is important to remember that simplicity is sometimes best when creating an ad.