Week 15 - MKTG 348 - Value of Hubspot

First of all, what is Hubspot? Hubspot is a tool that marketers can use to help with inbound marketing. Inbound marketing is a strategy for drawing consumers to products and services via content marketing, social media marketing, and search engine optimization (SEO). Hubspot offers many tools that can aid your campaigns. Some of the tools are email marketing, form submissions, landing page generator, reporting and statistics. 

What is Hubspot?

Hubspot also has smart CTAs. These can adapt and change to fit a consumer's interests. Basically, if someone downloads an ebook on content marketing, future CTAs can be set up to offer other books on that topic to that consumer. Over time, website CTAs and content will become more personalized for this type of lead to stay relevant. This strategy has increased conversion rates up to 70% compared to traditional strategies. 

Week 13 - MKTG 348 - Is AI Good For Us?

All information and articles taken from Dr. Todd Kelsey’s LinkedIn blog: https://www.linkedin.com/pulse/dont-delay-one-can-say-how-soon-ai-take-away-jobs-todd-kelsey

Artificial intelligence will not only change the job structure in the United States, but the world as well. We all know that driverless cars are on the verge of entering the market within the next decade or so. But as the articles suggest, has anyone began thinking of what this can do to the postal and shipping industry? Several millions of drivers may be out of work due to the implementation of driverless cars. Technology can make tasks easier, but at what cost? Who is paying for these advancements? I’m not sure about you, but as of right now, I’d rather trust a trained surgeon to operate on me rather than a robot. Put it this way, if something goes wrong with the robot, who is liable? Good luck getting through all that red tape. Scenarios like that entitle a deep sense of trust, and right now, I would not trust a robot to complete that task.

There is an article that brings up what jobs will not be as affected by AI. These are jobs in education, health care, and social work. Jon Andrews is quoted saying that “Creative and critical thinking will be highly valued, as will emotional intelligence.” Really? Tell me something I don’t know. A computer does not have emotion. A computer cannot be taught emotion. In 10 seconds think of different types of emotions we have as humans. Then weigh the positives and negatives of each emotion. Think about how this specific emotion has helped you through a tough time or helped you solve a problem. A computer does not learn through emotions. It operates on odds and percentages. A computer does not care because it cannot feel.

There may be jobs out there at risk of being taken over by robots, but there are some jobs that should be left to human beings. We must recognize that we need jobs. What will the world come to if 30, 40, 50 percent of jobs were taken over by robots? Will riots break out? Will the loss of human jobs at a point influence the world population? How will we supplement the jobs lost to AI? These are all questions we need to think about before we are quick to jump on the AI bandwagon.